Originally Apple's was a company set up NOT to make money, but
rather, to change the world . To explore this premise, you must put
aside your beliefs in the bottom line and money as a measuring stick of success,
which might be close to impossible (we are all socialized to tracking our happinesses
in dollar amounts and unwilling and yet unwitting
slaves to that almighty dollar.) So if the 2 Steves set out to relieve and empower
all us working stiffs from our office drudgery, and
in so doing evolve ourselves just a little, what is wrong with that? So many
Mac enthusiasts naturally resonated to this idea and became warriors for the
cause and sometimes smug fanatics by association Here was something to
believe in and working toward the goal of the common good was much easier to
swallow than rolling over for the Evil Empire. The last few years
have been one of defections, emotional alienation, and rooting for the losing
side. Well, Steve's
MacWorld Keynote speech was a wakeup call to the loyalists, pundits
and weakened warriors for some logical thinking about the
real problem. Exerting any more energy trying to usurp MicroSoft's financial
status and power was serving only to weaken the good fight of changing the world. Choosing your battles, like your browser, is for those that
have a vision for their future and themselves.
Thanks for not thinking about money for a few moments.
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